Innovative pricing that no one can match
Direct email campaigns, in terms of price to measurable return, have become extremely popular in the past few years because of rock-bottom development costs combined with a much lower than typical rate of return needed to be successful. Email campaigns can be profitable with less than a 1% return—far less than the typical 5% break-even point for other media ventures.
- Can be personalized
- Turnaround: 24 hours
A real-world example
One of our clients in Scottsdale sends out a monthly special offer to its subscribers each month. With non-invasive laser treatments that typically cost $300 per service, our client actually only needs to get one person to come in every other month to pay for the mailing. In reality, they get 20-30...making the mass email its most profitable venture yet.
A penny a name is all we ask. No fine print. No minimum quantities.
| Type of Ad | Design Fee | Cost | Visibility | Lifespan |
|---|---|---|---|---|
| Newspaper | $50-$100 | $400 (2"x6") | Seen once | 1 day |
| Magazine | $85-$250 design fee | $500-$2,500 (1/8 pg) | Seen once or twice | 1 month |
| TV Commercial | $100,000 (film & prod) | $2,500-Millions | Relies on viewer | Avoided (DVR and TiVo) |
| Direct Email | $65 design fee | $0.01 per name | Email inbox | Up to PC user |
Direct email campaigns are in use by major corporations including Best Buy, Dell Computer and Walmart. Offering an opt-in program where your customers can receive special offers is less expensive than creating ads for magazines, newspapers or TV.